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Notes from the build.

We publish when we have something worth saying — no schedule, no churn. If you're working on something we've written about, that's a conversation we'd be happy to have on a discovery call.

Andrew Cowle
AI in practice
Andrew Cowle 6 May 2026 6 min read

AI made it easy to start. It hasn't made it easier to ship.

Prototyping has been democratised. The hard parts of software — sequencing, architecture, data, scale, organisational fit — haven't moved.

Read the article

Working on something we've written about? Let's compare notes.

Liverpool, UK. Available across the UK and remote.

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What happens next...

Someone on the team usually replies within a working day.

  1. 01

    We read every message

    Usually within a working day. The first reply comes from a person on the team, not an autoresponder.

  2. 02

    If there's a fit, we set up a 30-minute call

    We listen, ask questions, and try to work out whether we're the right people for what you're building.

  3. 03

    If we can help, we send a written proposal within a week of the call

    An honest indicative range, a shape for the engagement, and the people we'd put on it.